The Purdue Athletics Department has implemented dynamic pricing for football and men's basketball beginning with the 2013 season for both sports.
Dynamic pricing is the continuous adjustment of ticket prices based on such factors as available inventory, opponent, team performance and weather. It is widely used by professional sports organizations and is now being adopted at the collegiate level. In the Big Ten Conference, it has been implemented by Michigan and Northwestern.
Dynamic pricing won't affect the John Purdue Club priority purchasing period, adding to the value of JPC membership.
Beginning at the time of the general public on-sale, prices can be adjusted in $3 to $5 increments and will not increase more than five times on any given day. Prices will not drop from their initial level, so fans are encouraged to purchase early.
The best way to ensure that you get the best prices for both football and men's basketball is by purchasing season tickets and becoming a John Purdue Club member.
A team of five Purdue students from the Krannert Experiential Initiative made the recommendation to utilize dynamic pricing, after compiling and analyzing single-game sales data from the last 10 seasons and sales from the secondary market over the last three years. They also talked with other universities that have implemented similar strategies. Moving forward, dynamic pricing data will be used to help establish future single-game ticket prices to be more competitive with the secondary market.