Mackey Arena Premium Seating & Reallocation Plan

Updated April 8, 2010

July 10, 2009 - Preliminary price points and roll out plan are delivered by Krannert Consulting Group.

October 15, 2009 - Preliminary marketing plan with dates for premium seating and reallocation.

November 1, 2009 - Begin creation of 2 sets of FAQs; 1 for reallocation of all non premium seats and 1 for Premium Seating.


January 23, 2010 - Hold focus group sessions to discuss FAQs, minimum seat contribution to the annual fund for scholarships, point transfer, etc.

April 12, 2010 - Press release announcing the informal Q&A session to be held on April 17, 2010.

April 12, 2010 - Create Premium Seating and Reallocation website.

April 12, 2010 - Send out premium seating and reallocation FAQs and timeline in John Purdue Club e-mail with link to website.

April 12, 2010 - August 13, 2010 - Contact John Purdue Club members to determine their interest in licensing premium seats in Mackey. Interested members will sign a letter of intent and make a deposit.

April 17, 2010 - Hold informal Q&A session prior to the Spring Football Game for members. Will be held in Mackey Arena at 10 a.m.

June 4-5, 2010 - Hold informal Q&A sessions at Schleman-Hovde and John Purdue Day for members.

June 30, 2010 - Mackey Campaign conclusion. Freeze priority points for Premium Seat purposes.

August 1, 2010 - Courtside and club seat pricing will be finalized and disclosed to members.

August 1, 2010 - 2010-11 men's and women's basketball season ticket info is mailed to all season ticket holders and prospects. The mailing will include reallocation and premium seating information.

August 17, 2010 - Provide John Purdue Club members (who have signed a letter of intent with deposit) their date and time to select their seats.


February 1, 2011 - 2011 football season ticket sales begin.

March 31, 2011 - Freeze priority points for Reallocation of Mackey seating.

April 10, 2011 - Send postcard to all John Purdue Club members to notify them of the date/time they will be able to place their order.

April 18, 2011 - Begin Mackey seat reallocation. End for priority seating will be June 30, 2011 - unless we're sold out before then.

May 15, 2011 - Football installment payments begin. 25% was due at time of order. The remaining is paid via their credit card in 3 monthly billings.

June 30, 2011 - Priority seating for Mackey ends.

July 1, 2011 - Take off any restrictions to ordering. Allow anyone to order season tickets at this time.

June/September 2011 - Athletic Ticket Office moves to Mackey.

July 15, 2011 - Final installment payment for football 2011.

August 15, 2011 - Men's basketball installment payments begin. 25% was due at time of order. The remaining is paid via their credit card in 3 monthly billings.

October 15, 2011 - Final installment payment for men's basketball 2011-12.

November 11, 2011 - Men's basketball tip-off

November 12, 2011 - Football vs. Ohio State at Ross-Ade

November 13, 2011 - Women's basketball tip-off