July 17, 2012
2012 Football Ticket Information
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WEST LAFAYETTE, Ind. - The Purdue athletics department has developed a comprehensive plan to improve the weekly buildup and overall fan experience at home football games. This plan is the result of input from various groups, including John Purdue Club members, fans, students and alumni. Many of the student-based ideas are the result of a research project conducted by the Council for Management Development (CMD) group.
"Over the past year, we have taken a long, hard look at the football game-day experience and ways we can improve it," said Derick Stoulil, director of fan experience. "With great feedback from our fans, we are excited to introduce some new initiatives while continuing ones that have developed and become popular over time. We strive to provide a football experience that makes Boilermaker Nation proud."
Below is an outline of new action items, recurring events, campus-wide collaborations and out of market events. Additional details will follow.
New Action Items
Social Media: A partnership with Lodestone will enhance social media reach and implement a rewards program driven through social media. Fans will be awarded points based on game attendance, posts, re-tweets, etc. that can be used purchase items or enter drawings for prizes. The program will launch Aug. 1.
Boiler Gold Rush International: Scheduled for Aug. 8 and 9, this event is designed to welcome incoming international students to Purdue and provide them a fun, interaction and informative opportunity to learn about football. Both days will consist of two one-hour sessions and include visits to Ross-Ade Stadium and the Mollenkopf Athletic Center.
Boiler Gold Rush Welcome Event: As part of their annual orientation, new students will make their way from campus to Ross-Ade Stadium on Aug. 13 at 9 a.m. with the "All-American" Marching Band and Boilermaker Special leading the way. Upon their arrival, new students will be given a Purdue T-shirt with the words to "Hail Purdue" on the back and a mini Purdue flag. They then will be taught various school traditions and hear from various coaches and student-athletes.
Football Pep Rally:
On the Friday night before each home game, Purdue students and the general public are invited to the front lawn of the Class of 1980 Pavilion at the Purdue Memorial Union to fire up for the next day. Coaches and/or players will be present, as will the band and other student groups. Free food and t-shirts will be provided.
StreetFest Improvements: This popular pregame event has been rebranded "Boilermaker Crossing" and will now be held in the Sally and Bob Weist Plaza between Mackey Arena and Holloway Gymnasuim in the Brees Academic Center. The goal is to provide a fun and interactive area for fans, with a focus on kids. Enhancements will include a rotation or larger and more exciting inflatables and other activities, as well as music and entertainment.
Athlete/Student Interaction: Purdue students, particularly those in the Ross-Ade Brigade, will be invited to sign up to bowl with members of the football team at the Memorial Union alley on Sept. 19. Football players will tweet out information about other events and promotions during the season.
Student Giveaways: Students will receive promotional items at the following games: Eastern Michigan (Sept. 15), Michigan (Oct. 6), Wisconsin (Oct. 13) and Penn State (Nov. 3).
Football Kickoff Luncheon: This 69th-annual event is scheduled for Friday, Aug. 17, at 11:30 a.m. in the Memorial Union ballrooms and will feature the current team as well as recently retired Super Bowl champion offensive tackle Matt Light of the New England Patriots.
Meet The Team: The annual kickoff to the season is set for Saturday, Aug. 25, on the north-end plaza of Ross-Ade Stadium. Highlights include free food, games, the band and cheerleaders.
Storefront Spirit Contest: Each home week, local businesses are encouraged to decorate their storefronts Boilermaker style and enter a picture to win game tickets and a Purdue Pride gift card by receiving the most "likes" on FaceBook.
Boiler Bridge Walk: Now in its third year, this event is held each Friday before home games on the John T. Meyers Pedestrian Bridge spanning the Wabash River from West Lafayette to Lafayette. The coaches, players, cheerleaders and Purdue Pete join their fellow citizens in a uniting of the communities. In addition to giveaway items, new this year will be photo opportunities with trophies.
JPC/Purdue Alumni Association Tailgate Contest: Prior to the season opener against Eastern Kentucky on Sept. 1, fans are invited to have their tailgate fare judged in various categories, ranging from size, location, food, spirit and decoration. Prizes will be awarded to all entrants, with grand prizes going to the best overall tailgates.
Downtown Gridiron Club: The Downtown Gridiron Club meets Mondays for lunch to breakdown the highlights of the previous week's Purdue football game. Danny Hope is on hand to provide commentary, shed insight to the ins and outs of the highlights and answer questions. The meetings are a great opportunity for fan fellowship while enjoying lunch and hearing from the head coach. Meetings are held at The Trails in West Lafayette, with doors opening at 11 a.m. and the program beginning at noon. For ticket information, call Jim MacDonald at 765-742-7366.
"Game Week" Schedule of Events Website: A coordinated effort involving the athletics department, marketing and media and alumni association among others will be utilized to promote campus events during the week of home games with the football game being the culmination of the activities. The goal is to provide a common place for students, fans and alumni to visit to see a list of important events taking place on campus during the week.
Homecoming Celebration: Set for Friday, Oct. 12, details are still being finalized and will include a night parade and football pep rally, followed by a basketball tipoff event.
Out of Market Events
Purdue Athletics Night at the Indianapolis Indians: Friday, July 27, Victory Field
BTN 10K Run: Saturday, July 28, Chicago