March 9, 2012
| Purdue Football Season Ticket Prices Among Most Inexpensive In Big Ten
Purdue football season ticket prices rank among the most inexpensive among Big Ten Conference schools.
Sideline seats in Ross-Ade Stadium are $273, which is the fourth-lowest in the Big Ten. The only schools lower are Illinois ($230), Indiana ($230) and Northwestern ($262).
Ohio State is the most expensive at $560, followed by Michigan ($480), Nebraska ($392), Iowa ($388), Penn State ($385), Michigan State ($308), Wisconsin ($294) and Minnesota ($275).
In addition, eight conference schools require a per-seat scholarship donation. Purdue has not required such a gift in the past and will not in 2012.
Sideline seats represent the largest of Ross-Ade's five seating areas at 39 percent. The student section follows at 18 percent, followed by the north end zone (16 percent), prime (13 percent), south end zone (11 percent) and pavilion (3 percent).
Football ticket revenue accounts for 71 percent of all Purdue athletics ticket sales and 30 percent of the department's controllable income (i.e. concessions, contributions, marketing and parking), providing support for all 18 programs comprised of 500 student-athletes. However, no monies from ticket sales support the athletics scholarship fund.
WEST LAFAYETTE, Ind. - Coming off a winning season and thrilling bowl game victory, family-friendly pricing highlights the 2012 Purdue football season-ticket packages.
South end zone season tickets have decreased from $147 to $98, while north end zone tickets (sections 112-117) remain $175 but without the previous minimum purchase of four tickets.
Over this year's seven-game schedule, south end zone tickets cost merely $14 per game, while north end zone tickets are just $25 - when purchased as a season-ticket package.
Fans have until June 1 to take advantage of these prices.
"We want to make the experience of Saturdays in Ross-Ade Stadium as affordable as possible for all our fans," Purdue athletics director Morgan Burke said. "We realize it is not feasible to have a `one-size-fits-all' philosophy, and we believe we have established a series of price points where there is something for everyone.
"All told, nearly half of our seats are available at or below last year's prices."
* Purdue student season tickets will remain $119 - or just $17 per game. However, students now may purchase two season tickets rather than just one to allow for students from off-campus. Ivy Tech students also are eligible to purchase two season tickets at $119 apiece.
* Sideline tickets are priced at $273, while prime tickets (sections 104-107 and 123-126) are $357. Those figures represent modest increases of $2 and $3 per game from a year ago, the first time they have been raised in five years. Moreover, the increases affect just 13 percent (prime) and 39 percent (sideline) of the Ross-Ade Stadium capacity of 62,500.
"During a time when our nation's economy cratered, we tried to do our small part by not increasing ticket prices," Burke said. "Now, as our expenses continue to escalate - primarily our uncontrollable costs - we hope this faction of our fan base will understand the need for a reasonable increase to help us balance our books. Over five years, the increase is around 1 percent annually."
* Purdue faculty and staff will continue to get a discount for sideline season tickets ($246). Additionally, Purdue faculty and staff who are John Purdue Club members are entitled to additional discounts - $219 for sideline and $286 for prime.
"There is a lot of positive energy around our football program right now," Burke said. "Winning two of our last three regular-season games in 2011 to become bowl eligible, winning the bowl game, returning the most starters among all Big Ten teams and bringing in highly regarded recruiting class, we have a lot of momentum.
"We need the help of our loyal fans to pack Ross-Ade to create a definite home-field advantage and impress future Boilermakers. We appreciate the support of those fans that stuck with us during the transition of head coaches and hope you and your family and friends will join us this fall as we continue our quest to be champions."
Season tickets go on sale Monday, March 12. The easiest way to order is online. Orders also will be accepted via phone at 800-49-SPORT or 765-494-3194 or in person at the Athletic Ticket Office in
Family Day for the 2012 season has been moved from Sept. 15 vs. Eastern Michigan to Sept. 29 vs. Marshall. Band Day will remain Sept. 15. Homecoming/Varsity P Club Weekend is Oct. 13 vs. Wisconsin.