Robert Sampson
Robert  Sampson

Director of Internal Relations


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Robert Sampson is in his second season as director of internal relations. He was hired Jan. 2, 2017.

Sampson spent the 2016 season working as assistant director of football operations at Western Kentucky. He assisted in the daily management of the program, including work with team travel, team meals, schedules, recruiting travel expenses and the coordination of head coach Jeff Brohm's schedule. Sampson also assisted with the management of WKU football camps. The Hilltoppers won the 2016 Conference USA Championship and 2016 Boca Raton Bowl, finishing the season 11-3.

A native of Lexington, Kentucky, Sampson spent the 2015-16 school year at TCU, working in the media relations office with the women's basketball and football programs.

During a three-year stint in WKU's media relations office, Sampson helped re-energize the image of the women's basketball program, promoting four All-American selections and seven conference player or coach of the year honorees. The Lady Toppers won two conference tournament championships, made two NCAA Tournament appearances and earned the program's first Associated Press ranking since the 1997-98 season. Sampson also worked closely with the football program under the direction of head coaches Bobby Petrino and Brohm.

Sampson earned a bachelor's degree in integrated strategic communications with a minor in communications from Kentucky in 2009. While at Kentucky, he worked with the media relations office, as a manager for the women's basketball team in 2006-07 and as a staff assistant for the men's basketball team in 2007-08 and 2008-09.

Sampson earned a master's degree in sports administration from Eastern Kentucky in 2011 and worked for the Kentucky High School Athletic Association and the Louisville Sports Commission's Paul Hornung Award.

Sampson also spent time growing the brand of athletics at Louisville's Trinity High School on a national level. Under the guidance of head coach Mike Szabo, Sampson played a key role in establishing the Trinity boys' basketball program as a state power, national name and eventually helping the school claim the 2012 KHSAA Sweet 16 for the first time in program history. His work with the school's football program resulted in Sports Illustrated, and Rivals naming the team national champions in 2011.


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