Dec. 11, 2012
WEST LAFAYETTE, Ind. - There definitely is heart in the Heart of Dallas Bowl.
Previously referred to as the TicketCity Bowl, the Heart of Dallas Bowl presented by PlainsCapital Bank was introduced Oct. 4, 2012, to provide new avenues for engagement and to positively impact the Dallas community.
Heart of Dallas is a new non-profit organization that hosts sports and entertainment events benefitting Dallas charities.
Proceeds from Heart of Dallas activities will be used to invest in collective impact strategies that make Dallas a better place. Demonstrating Heart of Dallas' commitment to its home city, net profits from the Heart of Dallas Bowl - the organizations' inaugural event - will benefit charities serving the homeless population in Dallas.
"The city of Dallas is excited about the Heart of Dallas Bowl Game," Dallas Mayor Mike Rawlings said. "Dallasites are committed to improving our city, and what better way to leverage our world-class sports and entertainment events than through philanthropy."
Purdue (6-6) will square off against Oklahoma State (7-5) in the Heart of Dallas Bowl on Jan. 1 at the historic Cotton Bowl Stadium. The Boilermakers are playing in back-to-back bowl games for the first time since 2006 and 2007 and their 12th bowl game in the last 16 seasons.
In conjunction with the bowl renaming, Heart of Dallas presented a check for $50,000 to the Metro Dallas Homeless Alliance, which is comprised of 53 agencies that help homeless families and adults put their lives on new paths. Furthermore, Heart of Dallas is matching all donations up to $50,000 to MDHA through kickoff of the Heart of Dallas Bowl Game (11 a.m. CT on Jan. 1).
Future events will focus on other basic human needs: food, shelter, safety, supporting our military, helping children and youth succeed in education, and initiatives that build a healthier community.
Tickets for the Heart of Dallas Bowl are priced at $75 and can be ordered through the Purdue Athletic Ticket Office anytime on-line or by phone (494-3194 or 800-49-SPORT) or in-person from Monday through Friday, 9 a.m. to 5 p.m.