Purdue Athletics a Leader in Mobile Ticketing Technology
Purdue joins North Carolina, Tennessee and Texas as schools to take advantage of mobile ticketing.

Oct. 11, 2012

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WEST LAFAYETTE, Ind. - Fans will be able to utilize mobile ticketing at Purdue home football games beginning Saturday, when the Boilermakers play host to Wisconsin at Ross-Ade Stadium.

In conjunction with StubHub and Paciolan, Purdue joins merely three other schools - North Carolina, Tennessee and Texas - to take advantage of the technology that gives fans the ability to complete a purchase on the secondary market and scan a ticket at the gate via their phone.

"Mobile is a seamless experience that allows fans to buy a ticket on their phone, receive a new barcode for that ticket and then scan it at the gate and get your seat," said Greg Ivry, StubHub's business development manager. "We've seen mobile commerce take off. It's something, as a company, that we're very focused on."

Mobile ticketing eliminates the need to wait for tickets to arrive in the mail or email from the seller. It also enables a fan to make last-minute buying decisions without concern over delivery.



Additionally, Purdue and Texas are part of the Apple iOS 6 Passbook, a "location-aware electronic ticketing system that stores, syncs and displays passes, tickets, gift cards, coupons and more."

StubHub has an iOS app, as well as a mobile version of its website, and when a fan purchases a ticket to a Purdue football game on an iPhone or iPod touch running iOS 6, he/she will have the option to add the ticket to Passbook. Then, upon entering the stadium, the iPhone or iPad is scanned at the gate.

"We are extremely excited to be a part of the early adopters of this technology within college athletics," said Chris Peludat, Purdue assistant athletics director for marketing and ticketing. "We believe it fits with where the ticketing industry is going and blends well with the reputation of our university being a leader in technology and innovation. We look forward to expanding the availability of this technology to all our fans and students in the future."

Purdue athletics director Morgan Burke is a Passbook user himself.

"Passbook is the latest way to simplify your life by keeping tickets, gift cards and coupons in one place. As an iPhone user, I have found that Passbook has helped eliminate paper and remove un-necessary clutter. I am excited that Purdue fans attending our football game this Saturday against Wisconsin will have the opportunity to use Passbook to enter Ross-Ade Stadium."

Kickoff Saturday is noon ET.