The strength & conditioning profession has evolved into much more than just weight room coaches. We are parents, therapists, role models, coaches and mentors to our student-athletes.

For Jennifer Jones, director of strength & conditioning for Purdue Athletics, her philosophy has evolved with the profession. No longer is her sole emphasis on improving strength, power and speed. Jones' doctrine incorporates three pillars: mind, body and spirit.

Mind: Use training sessions to help develop mental toughness, and the ability to make decisions in pressure situations.

Body: Transform the student-athlete's body, allowing them to perform at a high level of competition.

Spirit: By knowing each athlete and what motivates them by building relationships, I am able to push athletes to reach their highest potential.


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