A championship-caliber athletics organization that is excellent in all respects and is a consistent member of the "25/85 Club."
Developing Champions / Scholars / Citizens
We will engage and inspire all constituencies to support the broader university pursuit of preeminence by attracting and retaining the very best student-athletes, coaches and staff while engaging former student-athletes in an effort to maintain their identity as part of the Purdue athletics family.
The very best will execute this mission sharing a common set of values - integrity, mutual respect, a belief in hard work and team work, a commitment to inclusiveness - and the courage to lead. They will be the Purdue Athletics' brand and continue to enhance our reputation while being pleased with every aspect of their experience at the university.
It is expected that we will be a financially self-supporting enterprise that provides the resources for coaches and staff to develop championship programs.
Execution of our mission and attainment of our vision requires focus on five goals:
Athletic: All sports will place in the top 25 nationally. Consistent performance at this level will see us competing for Big Ten and NCAA championships.
Student-Athlete Development and Welfare: We will deliver exceptional support services throughout the athletics department to all student-athletes to ensure they are mentally and physically prepared to absorb the skill development necessary to maximize their potential as students, leaders, and athletes.
Fiscal: All financial resources will be allocated in pursuit of the vision and managed to ensure that we recognize the expectation to remain self-supporting while providing scholarships, quality academic support services, competitive operating budgets, and comprehensive facilities. Marketing and development plans will be designed and executed to generate revenue.
Equity and Integrity: To promote an atmosphere that upholds and embraces inclusiveness among all constituencies, we will provide champion-caliber participation opportunities that recognize and reinforce gender and ethnic equality for all coaches, staff and student-athletes.
Image: The student-athletes, coaches, and staff will live their shared values as the role models that they are, so that people "experience" Purdue Athletics with respect, admiration and pride. All decisions will be communicated in a manner to create, project and enhance this strong intercollegiate athletic brand.