Aug. 3, 2011
Co-sponsored by the Lafayette-West Lafayette Convention and Visitors Bureau and Greater Lafayette Commerce, the contest will promote Boilermaker pride throughout the West Lafayette and Lafayette communities, rewarding the local businesses that participate and the fans that vote in the contest on Facebook.
Businesses have the opportunity to adorn their storefront, windows or any outside locations that are clearly visible by public roads with Purdue colors, decorations and apparel-clad employees beginning today in preparation for the Boilermakers' first home game, Sept. 3 against Middle Tennessee State. The contest officially began with a press conference at Arni's in Market Square in Lafayette this morning, featuring Arni's owner Brad Cohen, Lafayette mayor Tony Roswarski, West Lafayette mayor John Dennis and Purdue head football coach Danny Hope.
After displays are complete they will be photographed and sent to firstname.lastname@example.org, identifying the name of the business, the business address, the name of the contact person and the group providing the artwork (if applicable). Each Monday preceding a home football game, an album will be posted on the Purdue Athletics Facebook page and users who "Like" Purdue Athletics may vote using the "Like" button to select their favorite photos. Each week's winning business will receive 10 tickets to that week's game, plus vouchers for concessions and merchandise - provided by Learfield Levy Foodservice and Follett's/Purdue Pride - while those who vote for the winning business will be eligible for a ticket and gift package, as well.
For a full listing of rules for businesses and fans, visit the attached document, and any questions regarding the competition can be directed to email@example.com.