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Strategic Plan: 2010-11 Recap

PURDUESPORTSDOTCOM Kyle Adams of the football team earned first team Academic All-America honors in 2010.
PURDUESPORTSDOTCOM
Kyle Adams of the football team earned first team Academic All-America honors in 2010.
PURDUESPORTSDOTCOM

July 12, 2011

July 12, 2011, Report to the Board of Trustees Get Acrobat Reader
2010-11 Program Recaps Get Acrobat Reader

WEST LAFAYETTE, Ind.- As part of its strategic plan, the Department of Intercollegiate Athletics releases comprehensive annual updates. Following is a look back at the 2010-11 school year.

Equity
During 2010-11, 468 Purdue students participated in intercollegiate athletics. The equity rate stood at 57 percent for men (in 10 sports) and 43 percent for women (in 10 sports), which was in line with the University undergraduate gender distribution of 58 percent men and 42 percent women. Athletic-related aid distribution was in line with the University's student gender ratio.

Athletics
In the Director's Cup rankings, Purdue placed 49th with 464.5 points - an increase of five spots and 88 points from 2009-10. Twelve teams earned NCAA postseason opportunities (up from 10 a year ago), while nine finished in the top half of their respective Big Ten Conference standings.

Women's golf just missed repeating as national champions - finishing second by merely four strokes - while diver David Boudia claimed two more individual national titles. He finished his three-year Boilermaker career with six national championships and will forgo his senior season to prepare to represent the United States at the 2012 Olympics in London.

Some 25 Boilermakers earned 33 All-America honors (up from 15 and 20 a year ago) and 16 were first team All-Big Ten selections.

Purdue hosted the Big Ten Men's Golf Championships at the Birck-Boilermaker Golf Complex and NCAA Volleyball Tournament first- and second-round matches on Belin Court in Holloway Gymnasium.

Academics
On the academics front, Purdue student-athletes continued to maintain better than a 3.0 cumulative grade-point average (3.03) for the fourth consecutive year and now have performed better than the student body for 28 consecutive semesters. The four-year average graduation success rate stands at 77 percent, equal to the Division I average. Student-athletes who complete their eligibility at Purdue have a 90 percent success rate of graduating with a degree. Kyle Adams and Joe Holland of the football team were Academic All-Americans, and 154 Boilermakers garnered Academic All-Big Ten distinction.

Fiscal
Intercollegiate Athletics is a self-supporting auxiliary enterprise. We are forecasting, as of March 31, 2011, operating income of $9.1 million for the fiscal year ending June 30, 2011, with the following applications:

~ Ross-Ade Stadium debt: $4.6 million
~ Mackey Complex business plan: $2.9 million
~ Athletics Reserves: $1.6 million*

* Anticipated near term maintenance needs:
~ Sand blasting and painting steel in Ross-Ade ($650,000)
~ Kampen Golf Course cart paths ($300,000)
~ Lambert Fieldhouse roof ($400,000)

Note: Turner Construction has done a "floor to ceiling" 10-year major maintenance plan for all athletics facilities that will be included in our 10-year Financial Master Plan.

Final year-end numbers will be available in early August.

Steady progress with Mackey fundraising was made, albeit at a slower pace than hoped. As of July 5, 2011, the total stood at $31.7 million, an increase of $2.7 million during the past year. Currently, we are at 99 percent of the $32 million goal and expect to complete it in the near future. Overall, the Mackey Complex business plan is in good order.

John Purdue Club membership is up 2.7 percent year-to-date (June 1, 2011 - 8,548 vs. July 2010 - 8,326), while annual giving is up 18 percent as of June 1, 2011. The large increase is a function of the Mackey reseating plan (as many may have pre-paid their 2011 memberships or increased giving prior to the March 31, 2011, priority point deadline) and focused activities to grow the fund and new members. It is anticipated that the John Purdue Club annual fund will generate about $7.1 million in 2010-11 and, fortunately, because of efforts during the Campaign for Purdue to grow the athletics segment of the endowment, it will contribute about $1.3 million. But with scholarship costs of $9 million (twice as much as nine years ago), it will be necessary to use John Purdue Club reserves to fund the balance of the scholarship bill and to fund John Purdue Club operations. The average annual scholarship cost increase over the last 14 years has been just under 8 percent. This continues to be an area of emphasis and will be a focal point of our work to develop a 10-year business plan for Intercollegiate Athletics that will be premised upon successful implementation of our strategic plan and the desire to continue to be self-supporting.

We have completed the obligation to increase the administrative support to the University from $590,000 in 2006-07 to $3.3 million in 2010-11. This boost is being funded by designating one-third of the new Big Ten television money for general University use. The balance of the Big Ten money is being used primarily to support operations and the Mackey Complex business plan.

With the addition of Nebraska to the Big Ten in July of 2011, each school will see about $2 million in additional annual revenue. It has been determined that up to $2 million annually for six years will be designated to support the CSEL building and any money over that figure will be designated to the scholarship fund.

2011-12
The books are balanced this year and will be next year. We are forecasting an operating income of $9.85 million in our 2011-12 budget with the income being designated to the following areas:

~ Ross-Ade Stadium debt: $4.5 million
~ Mackey Complex debt: $3.9 million
~ CSEL contribution: $1.4 million

The result is net income of about $50,000 on a budget of $68.7 million.

The Mackey Complex is near completion, and it will positively affect the landscape of Purdue and remove most of the remaining significant facility deficiencies in the athletics complex. The 2011-12 academic year will be a busy construction period with Mackey; the Intercollegiate Athletic Facility (Brees Academic Center, volleyball locker room and video area); baseball; and soccer undergoing change. The 10-year business plan will be completed by Sept. 1, 2011, and will outline operating, major maintenance and scholarship cost estimates as well as anticipated capital needs during the period. A new softball complex should receive prompt attention for equity reasons.

Summary
In 1992, the Board of Trustees declared, "Purdue University is committed to creating a nationally recognized athletics program that is excellent in all respects and that such a commitment is consistent with the University's academic mission and reputation."

"We remain committed to our strategic plan, knowing full well that only seven schools in 2009-10 achieved the "25/85" designation and recognizing we still have work to do," athletics director Morgan Burke said. "Over the last five years, we have been between the 83rd and 91st percentile of the 335 Division I programs when combining both metrics, and within the peer group, which is the same as the University's, we have been between 10th and 15th during the same period. The entire peer group is in the top quartile of the 335 Division I programs. We were encouraged to see the number of Purdue's teams invited to compete in the NCAA Championships increase from 10 to 12. We believe the pipeline will produce enhanced performance next year and beyond. At the same time, we recognize all Big Ten schools finished with more points than we did in 2010-11, and we will be 14th out of 15 in the peer group. All 15 schools are at the 85th percentile or higher on the athletics component, so it's the right group. We also are committed to maintaining a 3.0 cumulative grade-point average and over the next two years expect the Graduation Success Rate to climb from 77 percent to 80 percent as we move closer to the goal of 85 percent.

"The key is to ensure we have adequate resources, sound plans and capable personnel. If we stay focused, we can succeed, but it will require commitment at all levels. We have to believe this effort is an integral piece of building Purdue's reputation and its student body of the future as well as producing 21st century leaders."