May 31, 2011
WEST LAFAYETTE, Ind. - The Big Ten Network announced on Tuesday a re-branding of the network as BTN, and accompanying new logo and web domain of BTN.com.
Big Ten Network President Mark Silverman said the changes reflect the network's evolution and direction. The logo also offers greater flexibility for multiple applications, including creating school-specific BTN logos using school colors.
"Fans, viewers, media and our colleagues have already naturally gravitated toward the BTN name in recent years. It makes sense to adopt it," Silverman said. "These changes are a logical step in our evolution, and give us an umbrella under which we can launch other businesses across digital platforms during our next phase of growth and development."
The first such new venture will be unveiled next month.
The new logo also is part of a complete redesign of the network's graphics, animation and music packages that viewers will see for the first time during the network's coverage of the Big Ten Football Media Days and Kickoff Luncheon in July. The new logo incorporates some of the design elements as the previous logo, particularly the star, and complements the Big Ten Conference's new logo.
BTN programming will remain focused on the Big Ten Conference and national developments affecting its 12 universities. Available to more than 75 million homes across the country, the Big Ten Network is the only internationally distributed conference network.
While the network's website is now BTN.com, the previous URL of BigTenNetwork.com will bounce visitors to the new domain.
For more information, please visit BTN.com.
Release courtesy of BTN.