April 16, 2007

WEST LAFAYETTE, Ind. - The Purdue Department of Intercollegiate Athletics is excited to introduce a new "Boiler Up" logo to accompany the popular phrase for the upcoming 2007-08 sports seasons.

"Boiler Up" has become a favorite axiom of Purdue fans in recent years and often is said by fans to one another in passing on game days. It even has found its way (unofficially) into the school fight song, "Hail Purdue," and is a popular chant among fans during key moments of athletic contests.

"We think `Boiler Up' is the perfect tagline for our promotional campaign," said Joe Muller, senior associate athletics director for external relations. "In addition to being a lively catchphrase, it's a compelling message for our alumni, fans and friends of athletics."

The "Boiler Up" logo will be used on posters, schedule cards and other promotional materials for all sports. The 2007 football poster and schedule cards will be available at the Black and Gold Game this Saturday.

"Boiler Up" originally was the brainchild of Joe Tiller's wife, Arnette, who introduced it early in her husband's tenure as head football coach in an attempt to bring more enthusiasm to Ross-Ade Stadium. It immediately caught on.

What Arnette didn't know at the time of "Boiler Up's" origin was that in the days of steam-powered locomotives, when the fireman got the fire in the coal box hot enough for the engine to run, he would exclaim "Boiler's up!"

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