Jan. 24, 2012
| Marketing, Promotions, Ticketing Reorganization
In conjunction with the Collegiate Consulting partnership, Purdue athletics director Morgan Burke has announced a reorganization of marketing, promotions and ticketing operations.
Assistant athletics director Chris Peludat, who was hired last August, will have oversight of the ticket office and improving customer relations. Nick O'Malley has been hired from the University of Evansville as assistant ticket manager. Those two replace ticket office staffers Cindy Bailey, who retired earlier this month, and Charlie Roberts, who resigned last fall. Ticket manager George Ade will assist in the transition before retiring later in 2012.
Peludat also will work closely with graphic designer Paul Sadler on advertising and media buys, including newspaper, radio and television.
Derick Stoulil, formerly assistant director of promotions, has been promoted to director of fan experience. He replaces director of promotions and advertising Heather (Hoesly) Blewett, who accepted a position with the Purdue Alumni Association last November. Stoulil, with the help of full-time interns, is responsible for coordinating all game-day related activities and university-wide events related to home football weekends. He also will lead the department's efforts for student ticket sales.
Purdue Sports Properties will continue to serve as the department's multi-media partner, with advertising sales oversight for the video boards in Ross-Ade Stadium and Mackey Arena, development of the Purdue Sports Radio Network, and game program/roster card ad sales.
In a multi-year agreement, Collegiate Consulting will assist Purdue in athletics ticket sales with a full-time, professional outbound sales staff headquartered in the Boilermakers' athletics department offices.
Purdue athletics director Morgan Burke said the relationship will provide the department with a broader reach and enhance its ability to increase ticket revenues and attendance.
"We believe the opportunity to work with Collegiate Consulting will increase ticket sales and provide a supportive complement to achieve the fiscal directives of our department's strategic plan," Burke said. "At the same time, we want to better understand how to meet our customers' needs by providing options and gaining feedback from our fan base. The Collegiate Consulting staff will work closely with our John Purdue Club and Athletic Ticket Office staffs to ensure our fans receive first-class treatment."
Under the agreement, Collegiate Consulting will focus on new season-ticket revenue for football, men's basketball, women's basketball and baseball, as well as single-game and group ticket sales for Purdue's ticketed sports programs.
"We are looking forward to beginning our Purdue partnership with our transitional staff set to begin in January and our full-time staff to come onboard in February," said Collegiate Consulting managing director Russell Wright. "Intercollegiate athletics has never been bigger, but today's market is more competitive than ever. Our model is to develop a fan-focused, experience-driven philosophy which complements the marketing and development efforts of the athletics department."
Collegiate Consulting will hire a staff of four - one general manager and three account executives - to support Purdue's ticket sales efforts.